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“Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through—that is, until they’re reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most…
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2 editions- Other · English · 2012Beacon Press · 9781299562646
- Other · English · 2012Beacon Press · 181 pages · 9780807000946
Case studiesSocial responsibility of businessBusiness ethicsCorporate imageBrand loyaltyCorporationsMoral and ethical aspectsCorporations, united states






