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Evaluating Public Relations, now published with the CIPR to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies.
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Editions
2 editions- Ebook · English · 2007Kogan Page Publishers · 9780749452780
- Paperback · English · 2005Kogan Page · 288 pages · 9780749443061
Public relationsEvaluationCase studiesBusinessNonfictionMarketing - GeneralBusiness/EconomicsBusiness & Economics