Exploring Media Research

Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something everyone can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: Explains how principles of…