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About
The authors explain the secrets to taking your company global. Offering a real-world strategy that any sized business can use to go global, this book serves as a handbook for identifying, evaluating, and profiting from global business opportunities.
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Editions
1 edition- Other · English · 2011Wiley (Asia) · 227 pages · 9780470828168
Business enterprisesCase studiesExportsExport marketingInternational business enterprises