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It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy will help you: demystify digital marketing in a way that makes sense for your business; do more with less; build a strong brand with something to…
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Editions
3 editions- Other · English · 2023AMACOM · 9781400246014
- Other · English · 2016AMACOM · 247 pages · 9780814437322
- Other · English · 2016American Management Association · 226 pages · 9780814437315
MarketingManagementInternet marketingInternet advertisingDigital mediaMarketing, management







