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"In this book, Rackham, Friedman, and Ruff clear through the thicket of buzzwords and general concepts, and describe what real companies are doing to build long-term competitive advantage through partnering relationships. A practical, "how-to" book for suppliers, it details the best practices of dozens of market-leading partnering organizations. Based on a two-year research study at over a hundred successful companies, this is the source book you need to make partnering a reality - and a success - for your company."--BOOK JACKET.

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Editions

1 edition
  • Other · English · 1996
    McGraw-Hill · 237 pages · 9780070517820
Strategic alliances (Business)Interorganizational relationsPartnershipCompetitionSamenwerkingsvormen (bedrijfseconomie)