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Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect…
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Editions
1 edition- Paperback · English · 1996Bowling Green University Popular Press · 238 pages · 9780879727062
GiftsCeremonial exchangeCross-cultural studiesRites and ceremonies