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As all forward-looking executives know, the global marketplace offers incredible opportunities for growth and profit. But wanting to become a global company and actually getting there are not the same thing! Now comes a landmark book that offers a proven strategic blueprint for turning any company into a global enterprise. Based on a five-year IBM/KPMG Peat Marwick worldwide study of companies that are striving towards a global vision, this is the only book that shows. How to tailor a global approach to your company. Because the study shows that not all companies go global in the same way,…
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Editions
1 edition- Other · English · 1993McGraw-Hill · 197 pages · 9780070153509
International business enterprisesManagementCorporations