Globality

Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways."...their insights into the competitive battle in emerging markets are so keen." -William J. Holstein of The New York Times"Many American chief executives, it turns out, are aiming at emerging markets...And they will find many insights into prevailing…