Book
Google Analytics 2.0Jerri L. Ledford, Mary E. Tyler

Google Analytics 2.0

Jerri L. Ledford, Mary E. Tyler
2007327 pages
No counted ratings yet
3 editions
Nonfiction

Track this book

You choose which shelves are public. Progress and read dates stay yours.
Sign in
Add to list

About

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here's what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords…

More by Jerri L. Ledford

All books

More like this

Reviews

Rating integrity

Healthy
Counted ratings come from accounts older than 7 days and were made on or after publication. Finished readers weigh ×1.0. Readers who have not finished yet weigh ×0.5. Did-not-finish ratings are shown but not counted.

Editions

3 editions
  • Ebook · English · 2009
    John Wiley & Sons, Ltd. · 9780470227633
  • Other · English · 2007
    Wiley · 336 pages · 9780470175019
  • Other · English · 2007
    Wiley & Sons, Incorporated, John · 9781281100146
Computer TechnologyComputer programsData processingGoogle AnalyticsInternet searchingInternet usersNonfictionStatistical services