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"Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. But managers won't be able to ignore gamers for long. Comprised of millions of rising professionals in the U.S. alone, the gamer generation will ultimately dominate the workforce - and they are already changing the rules of business." "Beck and Wade dispel common…
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1 edition- Hardcover · English · 2004Harvard Business School Press · 208 pages · 9781578519491
Video gamesEconomic aspectsVideo gamersPsychologyVideo gamers as businesspeople
