Image marketing

In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success. Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives. A successful public image is more than a smiling face in an ad or the claim…