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The books takes the reader beyond the glitz, glamour, and gossip of Hollywood to examine the motivation and behavior of movie audiences. It provides a broad look at moviegoing behavior with special emphasis on - Why the movie industry markets pictures the way it does - Why we choose to see a particular movie - The effect of movies on the attitudes of society - The role movies play in society's leisure time Authoritative research is used to evaluate the movie rating system and to show the influence of new communication technologies such as cable TV and VCRs on moviegoers. Brue A. Austin (PhD.,…
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Editions
1 edition- Other · English · 1989Wadsworth Publishing Company · 194 pages · 9780534093662
Motion picture audiencesPubliekFilmkunst