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About
The inside story of how one of America's most beloved companies - Apple Computer - took off like a high-tech rocket-only to come crashing to Earth twenty years later. How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story - a story that is even zanier than the business world thought. In essence, Malone claims, with only a…
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Editions
3 editions- Hardcover · English · 1999Currency/Doubleday · 597 pages · 9780385486842
- Other · English · 2000Quarto Publishing Group UK · 9781854106933
- Other · English · 1999Quarto Publishing Group UK · 9781854106384
Case studiesComputer industryCorporate cultureInc Apple ComputerApple computer, inc.









