Inside Rupert's brain

How the world’s most powerful media mogul really thinksThe third book in Portfolio’s new series looks at Rupert Murdoch, the controversial chairman and CEO of News Corp. He is the subject of endless gossip, speculation, and criticism, but what really drives his bold (and usually successful) gambles?Based on comments from News Corp. executives and competitors, and interviews with Wall Street analysts, investors, and other media experts, Paul La Monica’s book explores some of the most fascinating questions about Murdoch. For instance:How did he grow a small Australian newspaper company into a…