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In this sequel to Goldratt's great business novel "The Goal," Alex and his team have all been promoted into the key positions in the faltering Diversified Businesses group in their conglomerate. The whole company is faltering, and great pressure is put on Alex and the team to turn their businesses around. The story emphasizes the Thinking Processes from "The Goal," and he devotes much of his attention to demonstrating the relevance of the theory of constraints to marketing, sales, inventory control, distribution channels, strategic alliances, and conflict resolution.
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Editions
5 editions · 2 languages- Hardcover · English · 1994North River Press · 283 pages · 9780884271130
- Hardcover · English · 1994Gower Publishing Ltd · 283 pages · 9780566076374
- Paperback · English · 1994North River Press · 283 pages · 9780884271154
- Other · English · 1994Gower · 9780566076275
- Other · Spanish · 1995No fué la suerteEdiciones Castillo · 250 pages · 9789687415079
FictionFicciónManufacturing industriesBusinessIndustrias de manufacturaNegociosProgressProgreso




