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About
Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success.
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Editions
2 editions- Other · English · 1994Random House · 336 pages · 9780679432753
- Other · English · 1994Adams Pub. · 336 pages · 9781558504790
HistoryMarketingNike (Firm)Sporting goods industrySportsSportartikelenGeschichteNike (Firma)
