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Kellogg on strategyDavid Dranove

Kellogg on strategy

2005234 pages
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"Instead of rehashing the basics of strategy, Kellogg on Strategy offers practical solutions and perspectives on choosing a strategy and putting it into action for those who already understand the underlying concepts. Executives, managers, and MBAs will find real guidance on strategy choice and application without wading through the low-level material found in a typical business school strategy primer." "The book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive…

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1 edition
  • Other · English · 2005
    John Wiley · 234 pages · 9780471478553
Strategic planningIndustrial managementCase studiesSuccess in businessStrategisch managementStrategische planningStrategic planning--case studiesHd30.28 .d72 2005