Kidfluence

Strategies for reaching today's most important, influential market--­­the kids who drive family purchase decisionsKids today possess product knowledge and buying influence far beyond their years, and marketers must adapt to this new reality or risk forever playing catch-up with their forward-thinking competitors. Kidfluence explores this new dynamic of marketing, and outlines how marketers and advertisers can better understand the "adultified" members of Generation Y.This fascinating and thought-provoking book explores the integral role today's kids play both in family and society as a whole.…