Making the number

The essential tool kit to achieve breakthrough sales performance improvements.Numbers don’t lie: 40 percent of all salespeople miss their targets each year. How can sales managers ensure their teams are doing everything possible? The key lies in benchmarking, which is not new for finance or manufacturing but rarely gets applied to sales. Making the Number will teach executives to embrace data-driven decision making and rely less on gut instinct.Comparing a sales force to those of relevant peers leads to many opportunities to improve performance. The authors take readers through their…