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"The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, and latterly, successful…

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Editions

4 editions
  • Other · English · 2017
    Bloomsbury Publishing Plc · 288 pages · 9781501338533
  • Other · English · 2016
    Bloomsbury Academic & Professional · 288 pages · 9781501311857
  • Other · English · 2016
    Bloomsbury Academic & Professional · 288 pages · 9781501311864
  • Other · English · 2016
    The Marvel Studios phenomenon
    Bloomsbury Academic · 288 pages · 9781501311895
Motion picture industryUnited StatesCOMICS & GRAPHIC NOVELS / Media Tie-InMarvel StudiosHistoryBUSINESS & ECONOMICSIndustriesMedia & Communications Industries