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About
A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names, and slogans that grab attention, communicate effectively, and stick in the mind, focusing each chapter on a particular tool.
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Editions
1 edition- Other · English · 2011W. W. Norton & Co. · 246 pages · 9780393077407
StyleRhetoricEnglish languageComposition and exercisesEnglish language, styleEnglish language, rhetoric
