Microtrends squared

Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships. "Ten years after his bestseller Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society's broad forces but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence…