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"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get…
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Editions
1 edition- Other · Spanish · 2012Anaya Multimedia · 271 pages · 9788441532243
Internet marketingMobile commerceMobile communication systemsMarketing sur InternetCommerce mobileRadiocommunications mobilesMercadoRecursos de redes de computadoras