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Editions
4 editions- Paperback · English · 2006McGraw-Hill Companies · 346 pages · 9780073102849
- Paperback · English · 2003McGraw-Hill/Irwin · 312 pages · 9780072345636
- Other · English · 2015McGraw-Hill Education · 416 pages · 9781259181207
- Other · English · 2006McGraw Hill Higher Education · 9780071254403
Strategic planningIndustrial managementBusiness-to-Business-MarketingStrategische Planung
