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"The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media,…
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1 edition- Other · English · 2016University of Illinois Press · 220 pages · 9780252039973
HISTORY / Asia / KoreaSOCIAL SCIENCE / Popular CultureSOCIAL SCIENCE / Media StudiesPopular culture and globalizationMass media and globalizationSocial aspectsTechnological innovationsHistory