!nnovation

" Businesses looking to succeed in the digital, global economy must innovate to survive, and !nnovation highlights the pioneers who have broken the mold and led the pack in every field, from IT to food, fashion to healthcare. Innovation expert, Kim Chandler McDonald underlines the common denominators linking these highly creative people, such as their compulsion to tell their truth, unpalatable or not, their entrepreneurial instincts and their steadfast protection of their brands. This book offers: --understanding of innovation as a mindset rather than a process --insight on how to start…