No Frills

"The rise of a new and dynamic low cost airlines, led by easyJet, Ryanair, Go and Buzz, is currently Europe's biggest business success story. Massively innovative marketing strategy, youthful and larger-than-life executives, and high profile personality clashes all feature in this 'David and Goliath' saga with only one winner: the airline passenger, who for the first time in aviation history gets the best end of the deal." "Millions of people who were previously wary of air travel on the grounds of expense are now cheerfully winging their way around Europe at rock bottom prices and adding to…