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The 1950s was the era of the Black Phantom, the Schwinn Bicycle Company's classic balloon-tire bike with chrome fenders that gleamed when you opened the garage door. These were the years when the name Schwinn was synonymous with bicycle, and the Chicago-based family company manufactured one of every four bikes sold in America. Since its establishment in 1895, Schwinn knew the pulse of its market. Repeatedly reinventing its product to capture the consumer's imagination, the company sensed what Americans wanted and innovated first and fastest - bringing to life so many of the designs that…

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1 edition
  • Hardcover · English · 1996
    Henry Holt & Co · 350 pages · 9780805035537
Schwinn Bicycle CompanyBicycle industryHistoryNew York Times reviewedBicyclesBusiness enterprises, united statesIndustries, united states, history