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Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

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Editions

13 editions
  • Hardcover · English · 2021
    Yale University Press · 384 pages · 9780300262285
  • Paperback · English · 2021
    Penguin Books · 384 pages · 9780143137009
  • Ebook · English · 2009
    Yale University Press · 9780300146813
  • Paperback · English · 2009
    Penguin Books · 312 pages · 9780143115267
  • Hardcover · English · 2008
    Yale University Press · 304 pages · 9780300122237
  • Other · English · 2022
    Penguin Books, Limited · 9780141999937
BusinessChoice (Psychology)Consumer behaviorDecision makingEconomic aspectsEconomic aspects of Choice (Psychology)EconomicsNonfiction