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One clickRichard L. Brandt

One click

Richard L. Brandt
2011214 pages
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6 editions
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"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to…

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Editions

6 editions
  • Audiobook · English · 2012
    Blackstone Pub · 9781455126774
  • Audiobook · English · 2011
    Blackstone Audio, Inc. · 9781455126736
  • Hardcover · English · 2011
    Portfolio/Penguin · 9781591843757
  • Other · English · 2012
    Penguin Publishing Group · 9781591845850
  • Other · English · 2012
    Penguin Books, Limited · 214 pages · 9780670920679
  • Other · English · 2011
    Penguin Books, Limited · 9780141971100
Amazon.com (Firm)Electronic commerceBusinessmenBIOGRAPHY & AUTOBIOGRAPHY / BusinessBooksellers and booksellingInternet bookstoresBiographyHistory