Persuasive communication

Providing a cogent, thoughtful integration of research from communications and social psychology, James B. Stiff's new text examines contemporary models of persuasion and connects them with classic approaches and theories. Ideally structured for classroom use, the book defines several essential concepts and draws distinctions among types of persuasive activity, reviews the research methods most common to persuasion investigations, and considers the conditions under which attitudes predict behavior and behaviors affect attitudes. Core features of persuasive transactions, including the…