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About
Campaign organizers and the media appear to agree that voters' perceptions of party leaders have an important impact in elections. This book examines voters' evaluations of party leaders in elections around the world and finds that leaders have an unmistakeable and consistent impact on voters' decisions at the ballot box.
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Editions
3 editions- Other · English · 2011Oxford University Press · 9780191618956
- Other · English · 2011Oxford University Press · 9781283265454
- Other · English · 2011Oxford University Press · 208 pages · 9780199595365
Public opinionPsychological aspectsPolitical partiesVotingPersonality and politicsCase studiesPolitical leadershipPolitical campaigns