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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.
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Editions
6 editions- Ebook · English · 2004Grand Central Publishing · 9780759511781
- Other · English · 2007Grand Central Publishing · 9780446501125
- Other · English · 2004Warner Books · 320 pages · 9780446530644
- Other · English · 2004Grand Central Publishing · 9780759511798
- Other · English · 2004Grand Central Publishing · 9780759511750
- Other · English · 2004Grand Central Publishing · 9780759511774
BusinessNonfictionPublic opinionElectionsPublic opinion pollsPublic opinion, united states