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The author shows how major corporations have used his methodology to prepare for an un-certain future and profit from it. He shows how to: develop and analyze multiple industry scenarios; craft nimble strategies with just the right amount of flexibility; implement them using an options approach; and make real-time adjustments through dynamic monitoring.
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1 edition- Hardcover · English · 2002Free Press · 288 pages · 9780743223287
UnternehmensplanungSzenarioManagementStrategische PlanungUncertaintyUnsicherheitStrategic planning