Profits with principles

"In Profits with Principles, Ira A. Jackson and Jane Nelson show the quantifiable and enduring business advantage or "doing the right thing." The sixty companies profiled in Profits with Principles - including Starbucks, Citigroup, Alcoa, General Motors, General Electric, DuPont, and Dell - come from different industries and have implemented different strategies to build trust and gain a competitive advantage. What they share, however, are basic operating principles of making values integral to the way they do business. By focusing on creating societal as well as shareholder value, they have…