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About
An examination of the business phenomenon of franchising and how it has transformed small business in the United States including how it works, marketing and advertising, profiles of many of the people who have become famous as franchisees, and much more.
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Editions
2 editions- Other · English · 1986Penguin Books · 311 pages · 9780140077346
- Other · English · 1985Viking · 313 pages · 9780670326587
Franchises (Retail trade)United StatesFranchising / USAFilialunternehmen