Search engine optimization for dummies

"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to get your message out, Search Engine Optimization For Dummies explains the rules of the game with information on: Spiders--not the yucky kind, but the software that grabs Web pages, and then,,reads and indexes the information Search indexes or engines,…