Selling Style

"In Selling Style, Rob Schorman documents the fascinating and important relationship among clothing, gender roles, and cultural expectations at a significant moment in American history." "Men were the first to adopt ready-made clothing en masse, and during this period most wore factory-made suits that were produced in large quantities. In contrast, the acceptance of ready-made apparel in women's fashion lagged far behind, and much clothing for women continued to be custom-made for the individual. Changes in production techniques and consumer markets in part shaped this development in the…