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In Slave in a Box, M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through reinterpretations during Reconstruction and in minstrel shows and turn-of-the-century advertisements, to Aunt Jemima's symbolic role in the Civil Rights movement and her present incarnation as a "working grandmother." The reader learns how advertising entrepreneur James Webb Young, aided by celebrated illustrator N. C. Wyeth, skillfully tapped into nostalgic 1920s…
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1 edition- Other · English · 1998University Press of Virginia · 210 pages · 9780813917825
AdvertisingAfrican American women in advertisingHistoryQuaker Oats CompanySocial aspectsSocial aspects of AdvertisingStereotype (Psychology) in advertising20th century
