Stakeholder power

"In Stakeholder Power, Steve Walker and Jeff Marr draw from dozens of original studies and in-depth company profiles to demonstrate a direct correlation between the investment in stakeholder relationships and corporate performance. Much more than "customer service," "community and media relations," or "employee empowerment," the essence of stakeholder power reflects a sophisticated approach to conducting business based on integrity - from which a company builds trust, loyalty, and commitment.". "Interestingly, the authors discover that many "old economy" companies - in such industries as…