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Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture…
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Editions
5 editions- Hardcover · English · 2002Replica Books · 9780735101418
- Hardcover · English · 1995Houghton Mifflin · 322 pages · 9780395711330
- Other · English · 1997Little, Brown Book Group Limited · 240 pages · 9780751517132
- Other · English · 1996Penguin (Non-Classics) · 336 pages · 9780140257311
- Other · English · 1995Little, Brown · 288 pages · 9780316876650
Case studiesComputer industryEntrepreneurshipGO CorporationHistoryPen-based computersKaplan, jerryHistorygo corporation









