Strategy Bites Back

"This is a naughty book, a really cheeky little brat of a book which ought to be spanked soundly and sent to bed without any supper. Except that, if you did that, you would be missing out on a delightful, entertaining smorgasbord of advice, insights, red herrings, and jokes that together make up a classic text for business leaders." —Stefan Stern, Business Voice Everyone knows where a straight line goes... but a squiggly line can go anywhere. Computers generate straight lines. Life generates squiggly ones. That's why your predictable business strategies never turn out the way you expect. Too…