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"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club,…
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Editions
2 editions- Other · English · 2018Portfolio · 246 pages · 9780525536468
- Other · English · 2018Penguin Books, Limited · 9780241363683
Case studiesBusiness planningStrategic planningRetail tradeMarketing channels