Tainted truth

In this age of information, sponsored studies have become America's most powerful and popular tool of persuasion. However, in Tainted Truth, we find out that much of what we learn from them is false. Although the studies and surveys wear the guise of objective science, their findings almost invariably reflect their sponsors' intentions. Most such research is designed with a certain outcome in mind, and it is all but guaranteed to achieve that outcome. The result is a compilation of information - the information used every day by voters, consumers and leaders. Manufactured truths dominate the…