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"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET
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2 editions- Other · English · 2006New Riders · 194 pages · 9780321348104
- Other · English · 2003New Riders Pub. · 178 pages · 9780735713307
Brand name productsMarketingPlanningBranding (Marketing)Internet marketing