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"Lays bare the ways in which the sophisticated and self-conscious 'class coercion' designed by and for business leaders passed beyond meticulous management of the workplace to 'manipulating people's off-the-job peceptions and actions. Exposes the mythology of 'consumer sovereignty' and 'free markets' and sketches a humane alternaive to domination by 'corporate overlords' and the state power to which they are closely linked." [Noam Chomsky. Back cover].
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Editions
1 edition- Other · English · 2005University of Illinois Press · 203 pages · 9780252072642
MarketingCostsMarketing, costsUnited states, commerce