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The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards - and reinvented a perilously entrenched corporation in the process - is as dramatic and inspiring a story as any in business today. Brock Yates, one of the most respected writers in the auto world, was given unprecedented access to Chrysler - every planning session, presentation, budget review, test drive, assembly line start-up, and marketing launch. The result is a book that unveils the mysteries of modern car-making, revealing how cars are shaped through…
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Editions
1 edition- Other · English · 1996Little, Brown · 306 pages · 9780316967082
Caravan vanChrysler CorporationDesign and constructionHistoryVoyager vanAutomobile industry and tradeNew York Times reviewed








