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In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' – from airline pilots, world famous sportsmen and hedge fund investors to serial killers, politicians and poker players. He shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis. Lehrer's goal is to answer two questions that are of interest to just about anyone,…
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Editions
2 editions- Ebook · English · 2009Canongate Books · 9781847674777
- Other · English · 2009Canongate · 294 pages · 9781847673138
NonfictionSociologyDecision making











