The design concept

A look at advertising techniques and strategies includes explanations by artists and graphic designers about how they create their works. "This book illuminates the path by which original graphic ideas come into being. It begins with a concise review of what is generally known about the creative process and innovative thought and continues with a study of the procedures more directly related to graphic design and the search for creative graphic solutions. The design concept concentrates its attention on the practical problems that apply to graphic design. There is a long section on…